Due to the success of implementing and reporting on marketing activities in previous years, Potatoes USA’s Market Access Program (MAP) funding from the United States Department of Agriculture’s (USDA) Foreign Agricultural Service (FAS) increased for the 2022-2023 marketing year.
Potatoes USA received $5,242,949 in new MAP funding for the coming marketing year.
This, combined with additional funding from other FAS programs such as the Agricultural Trade Promotion Program (ATP) and the Quality Samples Program (QSP), will allow promotional efforts in target markets to have an even greater impact.
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