European businesses hope China launches reforms to improve market access at Shanghai trade fair

European companies are hoping Beijing will announce concrete reform measures to increase access to the world’s most populated market at the launch of the China International Import Expo (CIIE) on Monday The European Union Chamber of Commerce in China’s Shanghai chapter said on Friday that the number of deals signed during the extravagant show from November 5-10 would be of only symbolic value. The chamber instead hoped there was emphasis on creating a level playing field instead of reducing trade surplus. “It seems that the whole world will be present [at the expo],” said Carlo Diego D’Andrea, the chamber’s Shanghai chairman, who is also vice-president of the EU business chamber in China. Read more here